Google Ads management that feeds your pipeline.
We build, run and optimise your Google Ads campaigns — keyword targeting, ad copy, budget and ongoing management, handled through an AI-assisted system inside your own Google Ads account. And because a lead is worth nothing until it's contacted, every lead these campaigns produce can be handed straight to the Lead Reactor for instant follow-up.
Most agencies stop at "the campaign is live."
A Google Ads specialist who sets a campaign up once and leaves it running isn't the same as a ppc agency actually managing it — keywords pruned, negative keywords added, ad copy tested, budget moved toward what converts. An account nobody's watching quietly burns spend on searches that were never going to buy.
- FAULT A
Set-and-forget campaigns
An account nobody's actively managing keeps bidding on keywords that stopped converting weeks ago.
- FAULT B
Broad keywords, wasted spend
Without a disciplined negative-keyword list, budget leaks to searches that were never going to become a customer.
- FAULT C
The click works, then the lead goes cold
A well-run campaign that hands off to slow manual follow-up is still leaking revenue — just at a different stage.
What we do. What you do.
MKT-05 · SCOPE OF WORK
| WORK ITEM | RUNS ON THE SYSTEM | YOUR PART |
|---|---|---|
| CAMPAIGN BUILD | Keyword research, ad groups, ad copy and conversion tracking set up inside your Google Ads account. | Approve the offer and the budget you're comfortable testing with. |
| ONGOING OPTIMISATION | Search terms reviewed, negative keywords added and bids adjusted against what's converting. | Nothing — this runs in the background. |
| AD SPEND | Billed by Google directly, separate from our management fee. | Set and fund the budget you want to test. |
| LEAD FOLLOW-UP | Handed to the Lead Reactor for instant multi-channel outreach, if you run it. | Decide whether ad leads go to your team or the Lead Reactor. |
The click is only half the job.
A campaign that generates leads is only worth what happens next. If those leads sit in an inbox until someone gets to them, the ad spend that earned them is wasted. This page covers the ads — building, running and optimising the campaigns themselves. What happens the instant someone clicks and fills out a form is a separate, dedicated system: the Lead Reactor, which reaches new leads across voice, iMessage, WhatsApp and SMS within seconds.
See the Lead Reactor- THIS PAGE
- Runs and manages the ads themselves
- LEAD REACTOR
- Follows up every lead the ads produce
- TOGETHER
- One connected path from click to booked call
The rest of the marketing system.
SEE THE OTHER SERVICES
Google Business Profile Management
MKT-02Review & Reputation Management
MKT-03Social Media Management & Automation
MKT-04Facebook & Instagram Ads Agency
← Back to the marketing overviewGoogle Ads questions, answered.
MKT-05 · FAQ
How much does a Google Ads agency cost?
It varies by agency and scope, so we won't quote a number that doesn't apply to you. We charge a fixed monthly management fee, agreed after a free consultation, set by how many campaigns you're running and how much hands-on optimisation your account needs. Your ad spend is paid directly to Google and is completely separate from our fee — we don't mark it up.
Is $500 a month enough for Google Ads?
It can be a reasonable place to start testing in a lower-competition market, but it depends heavily on your industry and cost per click. A tighter budget means fewer clicks and a slower read on what's working; a larger one gets you a clearer signal faster. We'll tell you what a realistic test budget looks like for your industry in the free consultation, before you commit anything.
How much should I pay someone to manage my Google Ads?
Management fees are typically separate from ad spend and scale with the size and complexity of the account — more campaigns, more ad groups and more active optimisation cost more to manage properly. We price a fixed monthly fee after seeing your account or your goals in a free consultation, rather than a flat rate that ignores what the work actually involves.
Can I keep my own Google Ads account?
Yes. We manage campaigns inside your own Google Ads account rather than requiring you to move into an agency-owned account. You keep ownership and visibility of your campaigns, conversion data and billing throughout.
MKT-05 · SIGN-OFF
Let's see what a managed account would change.
A free consultation takes thirty minutes. We'll look at your ad account or your offer and tell you what a realistic budget and setup looks like.
Book a Free Consultation